We all have competition. What we do with our competition and how we react to our competitors is important. It shows your true colors as a company and as a person.
As a sales rep in a competitive market and industry you should have core pillars that your sales team uses on how your team as a whole reacts and responds to competitive sales situations.
In sales the winners are the ones who help their prospects. The winners are those who whole-heartedly, honestly want to help their prospects. Good sales reps don't lie. They don't make things up about what their competitors do. They don't disparage competitors to prospects. They learn from the market and use that first hand knowledge to educate their prospects on the competition.more