Women in Sales Blog

Instead of Focusing on Quick Wins for Today, Focus on Where You Want Sales and Marketing to Be in 2, 5,10 Years From Now

Posted by Ali Powell on Jan 27, 2016 9:33:03 AM

As a smaller company or a startup just starting to sell you have options as to how to generate your leads and how to set your company up for growth. 


Topics: women in sales, smart sales, startup marketing, startup sales, more women in sales, get more women in sales

These Women Want You To Know Why They Love Working in Sales

Posted by Ali Powell on Jan 19, 2016 9:00:00 AM



Topics: women in sales, software sales, more women in sales, sales women, get more women in sales, women sales managers

Before Today I Had Never Met a VP of Sales Who is a Woman

Posted by Ali Powell on Jan 15, 2016 9:40:21 AM

Why should you care?


Topics: sales tips, women in sales, more women in sales, get more women in sales

Why Women Need to Educate Men When They Question the Need for Women's Groups at Your Company

Posted by Ali Powell on Nov 24, 2015 1:42:59 PM

My company started a women in sales group recently. It is an amazing initiative that will have impact on our women in sales here at our company but also hopefully in our community, our city and maybe one day around the world. Most reactions to the formation and launch of this group are positive and encouraging.

Both men and woman are typically encouraging of the idea and about the group. Most support it. 

BUT, there are those that question it. Most of those who question the group's formation are men. 


Topics: Women in Tech, women in sales, more women in tech, more women in sales, womens groups, womens initiatives

Standing with an Army of Women in Sales

Posted by Ali Powell on Nov 11, 2015 12:00:15 PM

I have been posting about women in sales and women in tech topics for over 5 years now. I started this blog as a side project when I first started working at HubSpot a little over 5 years ago. Lately I have been more focused on the topic of specifically women in sales (in tech). We just started an official women in sales group at HubSpot. We got approval from our VP of Sales on this and he is excited to see us launch. 

Just going through this process of officially creating a women in sales group at our company made me think more about how other women in sales at other companies can do this. It got me thinking about how to get more women in sales from different companies together to network. I started thinking more and more about this whole area of women in sales. I want to help and I want to make a difference in our world, I always have. BUT, I have never truly known what I wanted my focus in life to be. Yes, I wanted to be a successful career woman. I wanted to be good at something. I think I am good at something. I think I have knowledge of something that could help other women and I want to make that my mission in life. Because if I don't have a mission in life then what is the point of all of this? I must take a stance on something and start to speak up about what I care in to make a change in the world. 

Whenever I go to talks, panels, or networking events with entrepreneurs they always give advice about how to find your true calling. I listen to this advice A LOT. 

They always talk about how you will know what you want to do in life when you are super passionate about that one thing.  I always ask how you know what that one thing is that you should do full time as a job, as a company. How do you know? 

I find myself  saying things like, "I know I want to do something more. I know I want to start my own company or start something, at some point in my life, BUT I don't have an idea. I have no clue what I would start." I also love LOVE what I do here at HubSpot so just signing off and out of that will take  A LOT for me. Why not do something on the side? 


Topics: women in sales, more women in sales, get more women in sales, women in tech sales, tech sales

If You Want More Women in Sales at Your Company Empower Your Women in Sales to be Advocates and Speak Up

Posted by Ali Powell on Nov 6, 2015 9:17:45 AM

What is more compelling and real than actually hearing what it is like to be a woman working in sales at a company you might consider working for?

The women in sales at your company should feel empowered to speak about what it is like to work at your company in sales. There are a few ways you can start to help spread the word of what it is really like to work in sales as a woman at your company.


Topics: women in sales, more women in sales, get more women in sales

If Your Company Creates a Women in Sales Group, a Woman in Sales Community Will Grow in Your City

Posted by Ali Powell on Nov 6, 2015 9:14:30 AM

I am a woman.

Topics: Women in Tech, women in sales, more women in sales, get more women in sales

How to Get Ahead and Get Promoted as a Woman in Sales Coming up the Ranks: Be Memorable, Be You (ALWAYS)

Posted by Ali Powell on Oct 1, 2015 9:13:26 AM

Yesterday at work I was asked to come speak at a meeting with our female group of entry level sales reps. This group of ladies consists of women working in 2 roles here at HubSpot in sales. 


Topics: Women in Tech, women in sales, more women in sales, bdr program, woman in sales

Women in Sales: How to Create a Women in Sales Group at Your Company

Posted by Ali Powell on Sep 30, 2015 11:56:58 AM

At HubSpot we are working hard on being a great place to work for women in tech. I personally have always been passionate about this subject...because I AM A WOMAN!


Topics: women startups, Women in startups, Women in Tech, women founders, women in sales, more women in tech, more women in sales, get more women in sales

Framework for a Sales Rep Mentoring a New BDR or SDR in the First Few Weeks on the Job 

Posted by Ali Powell on Jul 28, 2015 2:23:31 PM

I have always worked with BDRs here at HubSpot. A BDR at HubSpot is the position a person would take early on in their career (for the most part) to begin a career in sales. I started at HubSpot as a BDR (one of the 1st ones, there were 2 of us actually and we are both still here!) 5 years ago as of August! Thought I would share some of my secrets to "managing" or mentoring or teaching a new BDR that has come onto your sales team. This is going to be more specific to a software sales process but I hope it helps sales reps and sales teams in other industries as well. 

1st week Mentoring and Training a new BDR or a new SDR as a sales rep 

  •  Obviously introduce yourself to them. Take the BDR for coffee or lunch to get to know them. I would suggest just starting those conversations very broadly and getting to know each other. You will want to ask about each others backgrounds, why you do what you do and what you want to do in the role. Make this conversation the foundation for the beginning of your relationship with each other. 
  • One of the first things you should do is open up a Google Doc with the BDR and the sales rep. That will help leave the lines of communication open. Ask the BDR to share questions on here from things they are learning as they get started in the new job. You as the sales rep can then comment here on the questions they have. I would share this document with the manager of the BDR as well if you are not the end manager. This will allow everyone to be on the same page for 1-1s later on as you start to have them. 
  • Set boundaries at the beginning with the BDR. Explain to the BDR how you want to work with them and what you expect of them in return. 
  • Explain how your day works so they understand what you do and how you would like to support them. 
  • Learn about how your BDR likes to learn and how fast or slow they go at learning new things. Match your speed to them. 
  • Make sure you know what their schedule is like and what the training team has them doing that week, month, etc. Make sure you as a sales rep mentoring and teaching them know what your company is teaching them. Add to the training with your own twists and tricks but make sure you let your training team do their job. 

Make sure that you think about what this person wants to learn and make sure you keep communication open as they get going on their new job. BDRs are like sponges. They typically want to learn a ton and are enthusiastic to get going. It is your job as a sales rep to teach them everything you know and help them to do their job the best way they possibly can early on.

Want awesome,  new blog posts sent to you?  Sign up here! 





Topics: sales prospecting, women in sales, more women in tech, more women in sales, sales reps, bdr, bdr tips, sdr, today's great sales rep, SDR tips, how to manage a bdr, how to mentor a bdr

  • Women in tech sales
  • 160612_brass_0492.jpg
  • 160612_brass_0403-1.jpg
  • 160612_brass_0419.jpg
  • 160612_brass_0382.jpg
  • 160612_brass_0384.jpg
  • 160612_brass_0363.jpg
  • 160612_brass_0375.jpg
  • 160612_brass_0335.jpg
  • 160612_brass_0370.jpg
  • 160612_brass_0307.jpg
Join the #WomeninSales Slack Channel

Subscribe to email updates from the Women in Sales Blog

Join the Women in Sales  Community #WomeninSales