As a BDR or SDR you have one goal in mind…more
If someone asked me to put a number on the amount of dials and emails a rep should send I don't know if I could answer that.more
We all know the feeling.more
Don't believe what every sales trainer tells you. Most sales training, sales advice, etc say the same thing about prospecting. They all tell (at least used to tell sales reps) to just send out templated emails and use template scripts in the prospecting process.more
Every sales rep needs a little motivation every once and awhile. Some days you might get to work ready to rock and ready to prospect hard. There might be other days where you are feeling like you are in a slump and don't feel like you can make the dials. Everyone feels those feelings and it is completely normal. You would have to be an animal to feel 100% everyday.more
Every sales rep prospects the same way.
If you want to stand out from the pack of other sales people contacting your prospect then you need to push yourself to come up with new and different ways to stand out. Most sales reps will call, leave voicemails and send emails. A lot of times they don't actually think about what they are saying or doing so it comes off canned and spammy. Most likely they are using scripts and using templates for emails so the person on the receiving end doesn't feel like you care.
I started thinking about ways that I could get people in email or in social media to respond to me. I wanted a way where I could be seen as different from all the other sales reps reaching out but also be helpful. I say similar things in most my outreach. Putting that information into a landing page could help me see higher conversions on my outreach but also let me write more specific, targeted emails without taking up that space in the email body. Shorter emails get more responses. These are the things that I think a sales rep can put in their prospecting landing page so they don't have to say this in the email.
I write custom emails, I don't use templates and I don't say the same thing to everyone about why I think what we do could be timely or relevant. So I really, really want them to read what I am saying in my outreach but sometimes they open the email, sometimes they don't. I wanted to up my chances of the prospect actually reading something if and when they did open the email. That way when I wrote that email I could really customize the content and context of the email based off of my research and not about telling them what I do and what HubSpot is.
I decided that I would test out a customized landing page where I could use it in my prospecting to see if it would help me convert more opportunities in the amount of time that I have to prospect each day.
After just one day of doing this I wanted to share my results with you. I think they are pretty darn good and was really proud of what this simple effort has done for my prospecting process. I think it could help a lot of other people out there who want to get more innovative in how they reach out to their leads.
These are my results of my personalized landing page. I am going to call these types of landing pages prospecting landing pages. I am not sure how many I sent out in my emails today but I know that it was probably around 10. So as you can see below I have had 12 views of my page and 2 submissions to the landing page! I thought this was a great return and it looks like I am on to something with this concept of Prospecting landing pages.
Here is what I did that you could copy in your own process to get higher conversion rates from your prospecting efforts by using prospecting landing pages.
1. Think about your buyer persona and what the typical prospect looks like that you are going after in your prospecting.
Questions you should ask yourself to come up with the content for the landing page:
The less you write in an email, the more concise you make it and therefore, the better chance you have of getting someone to read it. Using a landing page in your communication will help you to get your message across faster and in a different way than the prospect is used to.
2. Create the landing page with these things in mind to know what type of content you should have on the page.
3. Structure for the landing page should look like this.
You can see my personalized landing page that I am using now in my sales process below.
Now that you have the idea of what to put in the landing page you need to start using it in your prospecting. The goal of my prospecting landing page is to be able to get someone to convert on our website into a lead. The reasons for this are:
So how am I using it in my outreach?
Instead of just emailing everyone the same generic things and having to write this long drawn out email I can now just link to my page so the prospect can quickly see if they want to talk to me. If they do they can fill out the form and we can schedule a call together.
Here is an example of how I have used it in my emails.
People are always sharing articles about how to do "social prospecting" with me. People are asking me what I do when prospecting to involve social media so I thought I would share my process with you.more
Not all leads are alike. There are leads that sales gets through marketing efforts, leads that are sourced by sales people themselves, leads from trade shows, referral leads, etc. I could go on and on and on about different types of leads. Personally, I don't care where the lead came from. I care about why this potential lead (company) would be a good fit for what I sell or what I help with. Over time I have realized that most sales reps define their lead quality by a couple of things: