Women in Sales Blog

You Can Use the Chat Panel on Your Prospect's Website to Start the Sales Conversation

Posted by Jun 2, 2014 4:15:19 PM Ali Powell

As a sales person I have to keep myself sane. To keep myself sane I have to do strange things to get through to my prospects. If I do the same thing every day, day in and day out I will bore myself to death. I will become a bored sales rep who hates her job. 

The one way that I keep things interesting (to myself) and hopefully to my prospects that I am going after is by trying new and innovative ways to reach them. 

Today I was on a prospect's website and the chat panel started up...Hmm...I thought. What should I do with this. 


My brain started going and I got to work. 

A couple of things popped out to me when he said hello.

  • I saw what his name was and quickly searched it to make sure I knew who he was. This was a startup company and usually at a startup there are founders doing everything.
  • I had in my notes in SFDC everything about the company, the people working there and why I thought what we do could be timely...so I quickly scanned those notes again and put 2 and 2 together. He was the CEO.

Now how do I not be too strange that he won't want to talk to me? What if I said something too odd that would make him not respond? You have to be willing to try things and so I said...

"Hi X, Can you put me in touch with your marketing person? Or tell me who that person is because I didn't see them on your site or on linkedin." 

Then I said JUST KIDDING, I know you are the CEO. I think he liked that and he opened up because I was being human. 

I can almost imagine him sitting there responding thinking huh, interesting, this doesn't usually happen to me on here. I also responded saying that I know he maybe was disappointed that I wasn't a lead on the site but told him why I was reaching out quickly and asked if I could email him. how_to_convert_a_lead_into_an_opp

He gave me his email address and I gave him a taste of why I was reaching out. From there I shot him an email and logged all of this in SFDC. I saw that he has opened my email.

So not to be too creepy and jumpy at him, I am going to wait a little bit and if he doesn't get back to me I will call him. 

I don't have an appointment out of this reach out yet but I am pretty sure that it will now help me not feel too strange when I do call him. I can now call him and say that I was the one who chatted him on the chat panel that day. It gives me a way in that doesn't make me feel so off guard. At least he now knows why I was reaching out and so when he sees me on the site again or when I reach out again he will maybe feel more inclined to talk to me. 

That is because I acted like a human and didn't act salesy and strange. Remember you can't always convert a lead into an opportunity right away. Put yourself in their shoes. If you just found out about a company and someone just cold outreached to you for the first time wouldn't you want to do a little research and then respond...

Use the chat pane as a way in while you are prospecting. 

Have you ever used the chat panel on a prospect's website as a way to get a foot in? Would love to hear some odd ways that you get your foot in the door with your prospects. Leave comments below if you want! 

Subscribe to my Blog

Topics: sales tips, sales prospecting, more human sales prospecting, sales prospector, sales prospecting success stories, innovative ways to prospect

  • Women in tech sales
  • 160612_brass_0492.jpg
  • 160612_brass_0403-1.jpg
  • 160612_brass_0419.jpg
  • 160612_brass_0382.jpg
  • 160612_brass_0384.jpg
  • 160612_brass_0363.jpg
  • 160612_brass_0375.jpg
  • 160612_brass_0335.jpg
  • 160612_brass_0370.jpg
  • 160612_brass_0307.jpg
Join the #WomeninSales Slack Channel

Subscribe to email updates from the Women in Sales Blog

Join the Women in Sales  Community #WomeninSales