Women in Tech

Do you Hate Cold Emailing and Cold Prospecting? Here is how you can get better at it

Posted by Ali Powell on Nov 19, 2014 3:33:06 PM

I went to a webinar today in between calls today on cold emailing. The guy who put on the webinar writes and talks about how to get through email.  He knows how to do cold emails (from what I read before the webinar) and so I decided to spend the hour blocked off and listening to his webinar to see what I could learn. 

I think of myself as a cold caller, cold sourcer, cold researcher. I like cold outreach. But, the more I think about it I guess I don't cold outreach or cold prospect at all (in the traditional sense).  I do lots of research to make sure that I am reaching out to someone who would likely have some reason to want to talk to me. 

A lot of people hate cold calling. Why wouldn't you? It is not fun to have someone pick up the phone and hang up on you. So, I know for me four years ago when I started to make outbound calls to setup meetings I thought to myself why the heck would I just pick up the phone and call someone without knowing anything about the person and what they might care about. So I have perfected this over the past 4 1/2 years. I don't call any old lead without a reason to call them. I work leads if there is a reason to work them. You want to pick the leads that you want to work because you have a reason to. Call on people and prospect people who you know have a  timely reason to maybe want to talk to you. If you do research you will find these people. 

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Topics: sales prospecting, precall research, research in the sales process, timely sales process, more human sales prospecting, sales prospecting success stories

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